In 8 out of 10 suicides, there will have been definite warning signs displayed by the person, but the problem is they’re given in a kind of code. To explain the most common warning signs to a leader or HR professional, we put together a guide called The 13 Suicide Warning Signs – A Guide for Managers.

This is a key piece of our campaign with The Mental Health Recovery Institute to launch their excellent new online Suicide Prevention Skills course.

The landing page is WordPress and we’ve integrated a Sendpepper (Ontraport-lite) smartform to open in a lightbox upon button click. An automated sequence emails the guide to the visitor and they are directed to a ‘thank you’ page and invited to check out the MHRI’s latest blogs.

The landing page is a versatile asset we can use to build our email list, ie by sharing the link in social media posts (we’ll be sharing some infographics shortly) and pointing PPC ad campaigns at them (eg search driven such as Adwords or discovery driven like Facebook/LinkedIn ads & sponsored posts) to attract new leads.