Cahlia continues with it’s lean startup approach and it’s starting to get traction. At an event last night, Angela was introduced to a very senior decision maker in a target company and it turned out she already knew about Cahlia. The decision maker had been discussing Cahlia that very day with someone at another organisation, and that conversation was prompted by Angela sharing these infographics on LinkedIn!

That’s the reason we invest in creating quality, informative content to share – it elevates the credibility of your brand and gets people in the right places talking to others in the right places.

We were quite efficient with how we put these infographics together. The online component of Cahlia’s customer development strategy is to offer early access to the platform on the Cahlia website, and when someone opts into that process, they’re asked a series of questions using Typeform. We’re essentially pulling the stats from those answers and giving them to our talented designers to come up with an engaging infographic. Then when we share the infographics on social media, we attract more prospective clients to the website to sign up for early access, to do the survey, to… you get the idea.