Helen has taken the recent step of licensing her Hypnofit business, so that other hypnotherapists might jump into a ready made vehicle to create a thriving hypnotherapy practice.

This landing page is designed to capture interest from target clients. There’s a primary and a secondary call to action on this page. The primary call to action is to apply to be a Hypnofit Practitioner. Clicking on the green ‘Apply’ button launches a Typeform that takes the applicant’s details and notifies Helen of a new enquiry.

The secondary call to action is for people who may hearing about the program for the first time. For them we’ve created a professional brochure that explains all about the program. Clicking the ‘Send me the brochure’ button launches a shorter Typeform questionnaire asking for name, email and what level they’re at (studying, hobbyist, full timer) which helps Helen decide who to follow up and how to engage them in conversation. The respondent’s details go into Helen’s Mailchimp list via a Zapier integration, so she can continue the conversation through her regular newsletters and premium content.