These 2 posts are the first in a series of 9 to be delivered weekly over Facebook, LinkedIn, Twitter & Google+ promoting the MHRI’s upcoming public Mental Health Essentials course. MHE is only run twice a year for the public, with the rest of the time being customised and run in house for corporate clients.

The concept with this campaign was to use some attractive graphics and pragmatic and controversial tips about mental health in the workplace. Then word limit allowing, elaborate a bit, and position the MHE course as a solution to the issues raised, with a link to the course landing page.

The style of these posts makes it possible to boost or sponsor them to reach our target market through Facebook and LinkedIn.