We’re presently helping Shanelle Moloney to revamp her website and build some automated sales funnels. Part of the design review of her website involved a think of her logo. Previously, Shanelle’s target market was solely corporates. But with her expansion into career consulting, we needed a logo that would straddle both B2B and B2C market segments. In other words, something personable and authentic to connect with individuals, but also something professional that would convey gravity and competence to corporate clients. We think we got the balance right with this simple handwriting script design, and the use of Shanelle’s favourite green, which works from a colour theory point of view, where green means growth.