Very pleased to be helping The Mental Health Recovery Institute launch their new online Suicide Prevention Skills course.

We designed this guide to address a real fear/concern that leaders and HR professionals have – and that is how to minimise the risk (and ideally prevent) workplace suicide. First step is to explain what behaviour to look for (in 8 out of 10 suicides, there will have been definite warning signs of their intentions) and some of the risk factors which increase the likelihood of suicide. The idea is to help leaders & HR managers understand their problem, before positioning the online Suicide Prevention Skills course as a solution to consider.

In terms of the marketing mechanics, we’re sharing infographics on the MHRI’s social media accounts that link back to a landing page, where they enter their name and email address to have the Guide sent.

The landing page is WordPress and we’ve integrated a Sendpepper (Ontraport-lite) smartform to open in a lightbox upon button click. An automated sequence emails the guide to the visitor and they are directed to a ‘thank you’ page and invited to check out the MHRI’s latest blogs.