Digital growth strategy for experts.

We partner with consultants, trainers and specialist business coaches to grow revenue via digital channels.


> LEARN HOW
 

What could a digital strategy do for your business?


  • Could you ask higher fees and attract better talent if you occupied a more premium digital positioning in the market?

  • Could you generate more qualified leads at lower cost by automating parts of your marketing and pre-sales funnel?

  • Could you monetise your IP through digital products that you don’t have to physically sell or deliver?

These are three levers for growth that a well-designed digital strategy can influence. (And the answer is probably ‘yes’ to all three.)

As owner or partner in a consulting or advisory business, you understand the importance of strategy, but you might lack the time and/or skills to design and execute a digital strategy to achieve your goals. If you’re not at the stage where you can afford to build an internal team with all the skills you need (developers, designers, copywriters, social media folk, ad specialists, etc) and put a manager in charge, the responsibility probably stays with you.

So you probably have some software subscriptions you’re not using fully and a marketing provider or two doing some activity but you have your doubts about how it’s all working, and you can’t see it getting you to where you want to go.

If this sounds like where you’re at, please get in touch.

I lead a small digital consulting team from the Sunshine Coast, Australia, with national and international clients. We are a ‘full stack’ team, meaning we have or can source all the skills needed to deliver your digital strategy. That includes strategy, copywriting, design, development, automation, social, PPC, you name it.

We’ve chosen to go broad on the digital disciplines, because we firmly believe that client acquisition requires a multi-disciplinary approach; and narrow on the niche: experts. We have an affinity with experts, preferring to work with people who innovate and pursue excellence in the service of others.

We know what strategies and tactics work to attract high quality advisory clients; we know how to talk to your clients; and we have experience buying professional services on behalf of clients like yours (I personally have a decade experience as a Purchasing Manager and Professional Services Category Specialist).

Working with us is easy – simply engage us on a month by month retainer, based on the number of hours you need us. We’ll kick things off with a recommended 90 Day Plan to move you toward your goal, and we maintain that plan as we go, shifting priorities and scaling up or down as needed. You’ll work with one senior strategy lead, who’ll be your one stop shop to coordinate everything.

We aim to be more strategic, more specialised, more flexible and more cost effective than a traditional digital agency.

If you’d like to know more about what we do, please get in touch for a no obligation chat.

– Chris McKenzie | Founder & Strategy Lead

Chris McKenzie | Founder & Digital Strategy Lead

Bachelor of Business, Master of Information Technology

RECENT WORK


Online business design for executive career & leadership consultant

moloneyconsulting.com

Managing Director Shanelle Moloney needed a completely streamlined way of attracting, booking and handling payment for career consulting clients referred by a leading Queensland recruitment partner. We created a fully automated, partner-branded digital marketing funnel with automated booking, payment and session preparation.

  • 6 to 10 qualified career / interview coaching leads per day
  • Seamless, partner-branded experience for clients referred by partner
  • Easily scalable to add additional consultants to cope with demand
  • Placeholder
  • Placeholder
  • Placeholder
  • Placeholder
  • Placeholder
  • Placeholder
  • Placeholder
 

“I’ve been able to partner with a leading recruitment firm to receive referrals to their candidates. In return, I offer career & interview advice to enhance their candidate’s experience. The process is 100% automated and brings me on average a half dozen new leads per day.”

 

Online product strategy for financial services consultant

centurionmarketmakers.com.au

Managing Director Chris Wrightson needed to free up capacity to serve higher value clients without neglecting smaller ones. We helped him repackage his simple business valuation and sale preparation services into digital DIY products that are sold and fulfilled online and supported by his admin team.

  • Significant time saving for owner and ability to prioritise more profitable work
  • Ability to serve more price sensitive clients at a higher margin
  • Highly scalable revenue stream with ability to reach global markets
  • Placeholder
  • Placeholder
  • Placeholder
  • Placeholder
  • Placeholder
  • Placeholder
 

“Practice valuations and sale preparation for small clients generally follows the same process. By automating the common 80%, we free up capacity to work on more complex deals and that’s helping us generate more revenue with no additional overhead.”

 

Online platform design for specialist consultant marketing business

cahlia.com

Cahlia startup founders Angela McKenzie + Nikki Jenkinson needed a platform to automate matching of project opportunities and resources for their members. We built a front-facing website and back end double-sided market platform with automated signup & onboarding, to quickly validate their MVP at low cost.

  • Facilitated >100 new member signups in 6 months
  • Zero touch signup and onboarding process
  • Low cost MVP testing with flexible, cost effective technology stack
  • Placeholder
  • Placeholder
  • Placeholder
  • Placeholder
 

“Having our entire platform built in WordPress allowed us to get to market quickly and to evolve things easily. We were cash flow positive inside 4 months with no outside investment, which we couldn’t have done without a flexible, cost effective tech solution.”

  • Angela McKenzie, Co-founder, Cahlia

 

Website redesign for audio visual technology consultant

idt.com.au

Managing Director Peter Coman needed to reposition his business to attract higher margin technology architecture & design work, and less drawing & specification work. We created a new WordPress website with heavy use of images to showcase the experiences that Peter helps create when designing technology for corporate, education and clinical spaces.

  • Full screen images with Ken Burns effect & animated text overlays
  • Heavily optimised for page load speed to compensate for images
  • Activecampaign form integration for lead capture + nurture
  • Placeholder
  • Placeholder
  • Placeholder
  • Placeholder
  • Placeholder
 

“The perception of our business is that we punch above our weight. Our website is a key part of that strategy – whereby by take a proactive approach to telling the market what we’re capable of, rather than waiting for it to ask us.”

 

Market repositioning + lead generation for mental health consultancy

wmhi.com.au

CEO Peter Diaz wanted to attract less price sensitive participants to their mental health training workshops. We helped him reposition the business for a corporate audience and implemented a digital marketing & sales strategy to attract HR and senior managers, significantly increasing revenue per client.

  • 200 qualified leads over 7 months from an automated marketing funnel
  • Suite of new corporate marketing & sales collateral
  • 20% YoY revenue growth for 4 yrs + approx 10x lifetime customer value
  • Placeholder
  • Placeholder
  • Placeholder
  • Placeholder
  • Placeholder
  • Placeholder
  • Placeholder
  • Placeholder
  • Placeholder
  • Placeholder
 

“When we first came to Chris we needed help and guidance to get into the corporate market. Chris got to work and we’ve been experiencing a 20% growth per year for the past four years.”