Workplace Mental Health Institute
Keyword discovery, redesign and search engine optimisation of key course page.
“Optimising our Workplace Mental Health Masterclass course page has made it simpler for visitors to understand and engage with our offerings, leading to an uptick in enquiries and leads being added to our database.”
Peter Diaz, CEO
Overview
The Workplace Mental Health Institute delivers mental health training and consultancy to medium and large-sized organizations across the world.
The WMHI approached us to improve conversions for their key course offering, the Workplace Mental Health Masterclass for Leaders.
Along with a full page redesign, we conducted extensive keyword research across Australian and US audiences to optimise their landing pages.
Landing page redesign
Best practice redesign addressing structure, copy, and visual presentation.
Contact form redesign
Contact form optimisation including custom thank you page, notifications and goal tracking.
Keyword optimisation
Primary + secondary keyword research and on page optimisation.
Course brochure download
Course brochure lead magnet as a secondary call to action.
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